Online applications have become one of the main ways to enter large companies. Recruitment information is increasingly digitized, and most positions require candidates to submit applications through the company’s official website or third-party recruitment platforms. This means you are facing the dilemma of hundreds of people competing for one position. So, how can you stand out among hundreds of competitors? I will share some online application strategies that I think are effective to help you increase your chances of success.

Optimize Your Resume: Your resume is the first thing an employer sees in your online application, so it’s crucial to invest time in perfecting it. U.S. HR professionals typically spend only about 15 seconds scanning each resume, which means clarity and relevance are key. First, ensure that there are no spelling or formatting errors. Then, tailor your resume for each job. Don’t send the same resume to every position. Make sure to highlight the skills and experiences that are most relevant to the specific job you’re applying for. Your resume should match the job description to increase the chances of it catching the HR person’s eye.
Write a Targeted Cover Letter: Many job seekers, like I did before, often skip writing a cover letter. However, HR still considers a cover letter as a supplementary document that helps show your personality, motivation, and interest in the company. It’s best to write a personalized cover letter for each job application. Avoid using a generic template. Be sure to explain why you’re interested in the company and what you can bring to the role.
Use the Right Keywords: As you may already know, many major companies in the U.S. use Applicant Tracking Systems (ATS) to filter resumes. This means that HR staff rely on automated systems to match keywords from the job description with the resume. Therefore, your resume must align with the job description. Carefully read through the job posting, identify key terms, and make sure these words appear naturally in your resume.
Follow Up After Application: After submitting an online application, many people tend to wait passively for feedback. However, following up actively can improve your chances of success. Within 1-2 weeks after submitting your application, politely email HR to inquire about the status of your application and express your continued interest in the position. This not only shows your proactive attitude but also helps you leave a lasting impression with the hiring manager.
Online applications are now a crucial part of the job search process. But to stand out from the crowd, you need a targeted approach. By carefully optimizing your resume and cover letter, using keywords effectively, and following up promptly, you can greatly increase your chances of success. Remember, an online application is not just a process; it’s a chance to demonstrate your skills and proactive attitude.